Shop latest collections of young and emerging designers.

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No Sugar  studio


Looking for some fresh brands or designers? You are at the right place!

 In our studio we gather emerging and talented designers from Eastern Europe and beyond with the cause of saying no to fast fashion. We promote small local businesses and believe in ethical and responsible approach to one of the most beautiful industries that is fashion. Browse our online catalogue or stop by, we would love to see you in our space!

xo No Sugar team


hot this season

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We brought to you some of the most talked about names in the region. Learn more about our creative designers and brands and what makes them special. 



Fashion label named Mates, founded by two fashion design students and colleagues, Marko Ilijev and Sasa Stevic was conceptly started on November 2013. Original tought is directed to getting high fashion and everyday style together. Marko's preference to minimalism and Sasa's love with costume, so as the harmony of contemporary and historical clothing, resulted with pure cuts spiced with unexpected details. /NJAL Black sheep


Aleksandra & Yovana Zistakis 

Based in Belgrade sisters & designers Jovana Zistakis and Aleksandra Zistakis founded their fashion label of women's ready to wear in early 2013. They are constantly looking for high quality materials from sustainable resources and fine manufacture for their collections in line with their strong ethical believes. Each piece is made to be loved and cared about as real modern luxury. /NJAL Black sheep

Ana Vasiljevic

Ana Vasiljevic is serbian born designer who lives and works in Belgrade,Serbia.After finising first year of costume design in USA she studied fashion design at the Academy of Applied arts in Belgrade and graduated in 2003 with master degree in modern clothing section/fashion design.Since then she worked with few fashion labels as a designer in production(denim wear,women high street wear,children wear and lingerie) also developing her own brand Wanna be by A.V and in 2012 it became clothing label Ana Vasiljevic. 

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