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No Sugar Studio a creative space for emerging designers


 In our studio we gather emerging and talented designers from Eastern Europe and beyond with the cause of saying no to fast fashion. We promote small local businesses and believe in ethical and responsible approach to one of the most beautiful industries that is fashion. Browse our online catalogue or stop by, we would love to see you in our space!

xo No Sugar team



Ruffles & pop of orange



We brought to you some of the most talked about names in the region. Learn more about our creative designers and brands and what makes them special. 



Fashion label named Mates, founded by two fashion design students and colleagues, Marko Ilijev and Sasa Stevic was conceptly started on November 2013. Original tought is directed to getting high fashion and everyday style together. Marko's preference to minimalism and Sasa's love with costume, so as the harmony of contemporary and historical clothing, resulted with pure cuts spiced with unexpected details. /NJAL Black sheep

Danica Tonsic

Danica Tonsic 

Sophisticated line of unique pieces as a result of extraordinary talent for creation and texture combining. Designer's collections have a sense of harmonious, almost classical forms. Her ambition is to create a distinctive mark in the field of fashion design.

Tijana Zunic

Tijana Zunic

Tijana Zunic, born in 1980, grew up in artistic family. While attending art school from young age, she developed her talent for arts and fashion. Approaches to design in modern way and shows her feminine side through her creations. Tijana designs for a modern, elegant, sophisticated woman who wants to express their unique personal style. /NJAL Black sheep



Based in Belgrade sisters & designers Jovana and Aleksandra Zistakis founded their fashion label of women's ready-to-wear in early 2013. in line with their strong ethical believes they are constantly looking for high quality materials from sustainable resources and fine manufacture for their collections. Each piece is made to cared about with love and attention as real modern luxury. /NJAL Black sheep

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Rehab by Marija Jankovic

Rehab is young brand established in 2007. designing and making unique headwear. Large selection of hand made hats, fascinators, headbands and caps. Using only high quality materials Rehab hats are made to resist trends and time. 

Ana Trosic Moodboard studio

Ana Trosic\Moodboard Studio

Ana Trošić Trajković was born in 1980. She graduated from the Belgrade Polytechnics major in Fashion design of leather products, but at the very begining of her professional engagement she chooses textile in fashion design. During as well as after her studies she participated in several fashion shows. She is founder and one of designers of Mood Board studio, which has been dealing with styling, design and production of uniforms and costumes in advertizing. /NJAL Black sheep

Tijana & Mila Popovic

Sisters, Tijana and Mila Popovic graduated MSc in graphic design in Novi Sad, Serbia at the Faculty of Technical Sciences. They have spent years promoting eco-design in Balkan region through all aspects of applied art. They have been professionally engaged in fashion design since 2006, when they presented their first collection “Cash for Trash” at the Belgrade Fashion Week. Cash for Trash is a name of their first fashion collection, their brand, their design studio, their showroom and their ideology. Until now twice have had shows in London. The first time in the 2010 on the Alternative Fashion Week, and the following year at the official London Design Week in program Untold, presented their collection with 3 designers in the London Design Museum. /NJAL Black sheep

Ana Vasiljevic

Ana Vasiljevic is serbian born designer who lives and works in Belgrade,Serbia.After finising first year of costume design in USA she studied fashion design at the Academy of Applied arts in Belgrade and graduated in 2003 with master degree in modern clothing section/fashion design.Since then she worked with few fashion labels as a designer in production(denim wear,women high street wear,children wear and lingerie).

Lena Petra girlswear

Brand Lena Petra Girlswear  has been founded by two best friends and founders of Serbia's most visited fashion & lifestyle web magazine, Wannabe Magazine (Nina Milović i Nađa Jokanović). Following a desire of one of the founders as young mom to bring elegance and flare to everyday kids wardrobe. Each piece is made of high quality materials in elegant but functional forms that truly allow kids freedom and comfort. 

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